SEO is an excellent investment for any business. Here is why:
Your website appearing in the top 10 of search results for specific keywords could result in an increase in the number of visits to your website by several thousand per cent. This will translate into revenue growth of your company proportional to the increase in website traffic.
The first step in promoting your business is to get to your website to the top 10 in Google because more than 80% of people visit only the first 10 websites appearing in Google. As a result, your business will record a huge amount of new orders for your products or services.
But that's not the end. My priority is to get your website to the #1 position which will further increase the amount of your customers by almost 10 times.
In conclusion - your website appearing in the top 10 results in Google itself could mean an increase in traffic to your site by 500%. However, if your website is the top result, the traffic will increase by another 10 times to 5000% in relation to the time when you weren't employing SEO.
Here are the devastating and at the same time fascinating statistics that should make you realize why it's worth to fight for the top positions in the Google's search engine.
Statistics for the top 10. This graph shows the difference between the lack of SEO activities and the website appearing in Google's top 10 results.
Statistics for the top 1. This graph shows the percentage breakdown of the number of users depending on the position 1-10. As we can see, for the #1 position the percentage of potential customers amounts to 33% and approximately 3% potential customers for the 10th position – among all people searching for a particular keyword.
Now, let's convert these numbers to money. How much profit can an effective SEO strategy bring your business?
Here's an example:
Let's assume that you run a dental clinic in Birmingham and you want to advertise the service of teeth whitening using SEO. Here's how much you can earn:
The number of monthly searches for "teeth whitening Birmingham" amounts to about 720. This means that monthly about 720 people in Birmingham want to use the service of teeth whitening and are looking for the best offer using Google.
If your website appears first on the list of Google results for the above keyword, this means that 252 potential customers per month will get acquainted with your offer. Regardless of the industry about 5% of potential customers use the offer. This means that 12 from the above-mentioned 252 people will use the service of teeth whitening. At an average cost of £250 for one treatment, this means an additional 3000 pounds of revenue for your business, just due to one keyword. As a rule, however, you get several keywords for a SEO fee.
What costs do you have to bear?
For the example above (top 1 Google) you should expect a monthly fee of about +-400 pounds. Additionally, at this price, in addition to the "teeth whitening Birmingham" keyword you will get another 3-4 keywords related to your business which will add an additional profit of 2000-3000 pounds to the previously estimated profit of £3000 a month, creating a total of approximately £5000.
In addition to tangible financial benefits for your company, you are broadening your loyal customer base, increasing the future profits and the financial stability of your business.