Frequently asked questions (FAQ)

What is the point in having a website if it has no traffic?

Studies show that 90% of internet buyers are using search engines to find the products they are interested in. Same studies clearly indicate that purchasers are 10 times more likely to buy your products if they find your site via search engines. Why? Because if they find you via search engines they trust your site since search engines trust your site enough to list it in the first two pages of their results. Most surfers only pay attention to the first two pages of results and this is why your site needs proper optimization.

I invested a lot of time in my site, why does it not rank well in Google?

The search market is always changing; search engines are improving their search algorithms all the time. Search engine optimization is a science; it is not enough to just put a site up. It takes a lot of knowledge and a lot of work to get your site on top of Google’s search.

How do search engines find my website?

There are two ways to make search engines spiders come and check out your site:

- manual submission to search engines. Most engines provide a submission page where you can add your site. This will take time with some slower search engines like Ask.com

- spiders will follow a link on another site pointing to yours. This is the most common way to get a site indexed by search engines. The more links you have pointing to your site the better, however, acquiring too many links at once can trigger the search engines’ spam alert and could lead to your site being sandboxed.

Why do you need to have my website twicked/modified?

Search engines send their spiders to your website. Spiders are computer programs that search for specific information that might be contained by your website, the so-called on-page or on-site factors. If such factors are not are not on the site or they are not optimized, your site has no chance in getting good rankings. Therefore we need to be able to modify your site. The modifications are extensive and include on-page factors like title, description, keywords, alt tags but also internal linking issues, missing links and a few others.

Why the coder/designer did not SEO-ed my site if those factors are so important?

While the coder might have already tweaked some of these factors, his main job is to create a html page out of an image, that is what he is good at and that is required of him to do. SEO-ing a site is another matter and you need a SEO specialist to do it.

SEO London has different teams for different tasks. The designer only pictures the look of a page, the coder takes that image and translates it into html or php code, the SEO team then gets the code, do the proper research and modifies the code accordingly.

What are my site rankings dependent on?

There are a lot of factors one needs to take into account, here are some of them:

- the competitiveness of the niche your site is in (how many sites competing on the same keywords as you);

- the specific keywords you are targeting;

- the progress of your linking campaigns;

- how well is the website tweaked over time;

- local or regional, national or international markets play a big part in this, local markets are easier to rank for;

- number of competing sites that are actively SEO-ed.

Do you need to modify every page of my site?

The simple answer is yes, we do. Each of your pages is potentially a landing page for surfers, also, each page needs to be optimized for different keywords. Each page of your site can rank in the search engines so why not profit from it?

Is SEO something we can do on our own?

Yes and no. If you are willing to put your website in a “trial and error” mode you can do it on your own, however, you will not be able to cover all the basis so your rankings will be average at best.

Can you promise me my site will take the first spot on Google?

No, not in the organic search. No one can promise you that, not even Google itself, anyone promising that is a liar. What we can promise is that your site will drastically improve its search engine rankings by appearing in the first page of the results for specific keywords (top 10).

In the PPC (pay per click) world we can promise the first spot, although it can get very expensive with some keywords.

How do you choose the best keywords for my site?

Compiling a list of keywords for your site is a lot of work based on your initial input. We then use specific tools that combined with our experience will lead to a long list of keywords. We then refine the list by only choosing the most beneficial keywords for your site.

Do you need access to my server?

Yes and no. If you do not have an IT guy we will have to get into your server and upload the files ourselves. If you have basic knowledge of html, php, mysql and ftp you can simply download your entire site and hand it over to us. We will make the necessary adjustments and send you the new files that you need to upload into your server. If you can do that we will not require access to your web server.

Why would I choose SEO Expert Services over the next guy doing the same thing a lot cheaper than you?

Anyone doing a specific job cheaper than we will probably use automated software to do it, we will never do that. We do everything by hand in a specific time line in order to avoid your site being sandboxed or banned by the search engines. Using automated software there is no guarantee your site will actually appear on the service it has been submitted to, plus it might get your site banned for over submitting or for using automated software to do it.

On another hand, such services will only include the submission part but not the optimization job. Without proper optimization, your site will have no chance of actually benefiting from such jobs.

Lastly, beware of the old saying: if it sounds too good to be true, it usually is.

How will I know what you already did and what is left to be done?

We will issues a full report for you every month so you will know exactly where your site stands. Reports include full list of on-page and off-page factors as well as traffic reports so you can easily see the results.

I still have a lot of questions regarding your services

Please contact me with your questions whenever you want, we will get back to you with the answers you seek for.